About Us

In 2016, following a series of interim management jobs, Edwin Korver, founder of CROSS-SILO and architect of ROUNDMAP™, decided to pick up on a probe he had started in 2014. The question he had put to himself was: What is the impact of social and digital media on the customer development process?

This led to the creation of a 360-degree customer lifecycle canvas. After having created the canvas, new questions arose: How does digital media affect aspects like value position, business models, strategy, corporate culture, and business transformation?

By taking a bottom-up point of view, from the Ultimate Level of Truth™, new business models emerged that were previously undetectable, leading to the Business Model Matrix™.

Furthermore, Edwin found that the pendulum between depth of expertise and breadth of perspective had swung too far in favor of depth. The prevalence of specialists over generalists led to disconnected functional silos, creating organizational barriers that hampered innovation by eliminating the agily and flexibility that companies need to be able to adapt to change quickly and effectively.

ROUNDMAP™ means to help firms to defend their core business while encouraging them to explore new opportunities for sustainable growth ─ with Agility, Creativity, Determination, and Courage (AC/DC).

Additionally, he found that sustainable growth depends on situational awareness. Situational Mastery, Strategic Mastery, Commercial Mastery, and Operational Mastery are part of the scope of a Grandmaster of Business™.

Thanks to the moral support of his wife Stella and dear friends, like Henk Koopmans, Vincent van Beek, Patrick Petersen, and Gerard van Vliet, Edwin managed to create a unified business framework to help companies to discover, design, develop, and direct business ventures, known as the ROUNDMAP™.

LATEST NEWS

cross-silo-shutterstock_243638314_2500
Change

Whole System Positive Change

We’ve spent almost six years building the Whole System Model of Business; more recently, we focused on building a model for Organizational Development (OD) &

Read More »
CROSS-SILO_Lifecycle_of_Positive_Change_Copyright_Protected
Change

Lifecycle of Positive Change™

We’re a strong advocate of Positive Change. However, we noticed that the 4-D cycle (right), used in Appreciative Inquiry (A) interventions, may have an image

Read More »
About Us 3
Change

Introducing Change Onward!

In our experience, dealing with large-scale change initiatives, meaningful change can only be achieved by involving the whole system in the process while embracing feedback

Read More »
cross_silo_wave
Trends

Beware The Great Deluge

As you may have read on our website ROUNDMAP.com, we’ve been quite outspoken on the subject of business cycles ─ in particular, the technology-driven Kondratieff

Read More »

QUOTE