Corporate Identity


Our brand reflects our values, derived from the creation of RoundMap® and reflected through its core principles and operational philosophy. These values highlight a comprehensive, innovative, and sustainable approach to business strategy and organizational growth. They underscore our commitment to creating an integrated, adaptive, human-centric business ecosystem. 

These are our values, distilled from the various principles and frameworks within the RoundMap® framework:

  1. Holistic Integration: We value the seamless integration of various business aspects into a unified framework, emphasizing the importance of understanding and managing the business as an interconnected system.

  2. Innovative Adaptability: Innovation and adaptability are core to our work, as they encourage organizations to stay agile, continuously evolve, and embrace change to remain competitive and relevant in dynamic markets.

  3. Strategic Foresight: The value of strategic foresight is evident in our approach to augmented strategy, utilizing advanced intelligence and technology to enhance strategic planning and execution.

  4. Equitable Collaboration: We promote equitable collaboration through consentric alignment, facilitating distributed decision-making and empowering teams across the organization.

  5. Continuous Improvement: The cyclical evolution principle underscores the value of perpetual growth and adaptation, encouraging continuous improvement in all organizational aspects.

  6. Empowerment and Engagement: Our empowered execution and whole-system engagement principles reflect our commitment to fostering a culture of empowerment, innovation, and active participation at all organizational levels.

  7. Diversity and Inclusion: Integrative diversity is a crucial value, advocating for the inclusion of diverse perspectives and expertise to enrich problem-solving and innovation processes.

  8. Sustainable Impact: An impact-focused approach is central, prioritizing actions and strategies that yield sustainable and positive impacts within and beyond the organization.

  9. Human-Centricity: We strongly emphasize human needs and experiences, valuing a human-centric orientation that drives organizational success and enhances employee satisfaction.

  10. Skillful Excellence: The principle of skillful mastery highlights the importance of continuous learning, skill development, and effective organizational talent utilization.

  11. Inspirational Communication: Story-driven communication is valued for its power to convey the organization’s mission, vision, and values in a compelling and relatable manner.

  12. Comprehensive Engagement: We value the engagement of every aspect of the organization’s journey toward excellence, focusing on nurturing the business’s overall health and dynamism.

These values collectively form the foundation of our approach to transforming businesses into more integrated, versatile, and human-centric entities capable of achieving sustainable success and positively impacting the world.

All of this is reflected in our logo, in which we emphasize our focus on unleashing versatility.